What is website traffic?

NM Development

Website traffic is the measurement of the number of web users that visit a website. The visitors are usually called ‘sessions. Sessions are usually used to measure how effective a website is at attracting a certain audience.

There are several factors that determine a website's traffic. Both internal and external factors play a huge role in the efficiency and effectiveness of a website. For example, it is important to look into factors such as


It is important to look into factors such as how long a specific user was on a specific page or throughout the whole site. For example, a large audience that only stays on the site for 10 seconds does not bring any value. Ultimately having traffic with what we call a low bounce rate (the conversion of the amount of time spent on the website) will help paint a better picture of user behaviour.

Conversion Rate

The rate or percentage of converting users into paying customers. It is important to have a well-structured online sales flow. Website traffic can be measured in a way that attracts the right audience, which improves the conversion rate. Your website traffics conversion rate will be determined by the effectiveness of selling a product or service.

Advertisement Ratio

The costs of production associated with your product or service. If your website traffic is determined by paid traffic such as PPC or social media advertisement, then it’s important to look into creating an average order value and customer lifetime value. This will help you access if it is necessary to maintain this form of website traffic or look into improvement efforts.

What Next?

We have been designing interfaces and various prototypes for security, product configuration, and developer outputs since 2015.

No matter the platform or development tool you are using, good design, user experience and functionality is essential for any successful digital interface.

The solutions we usually implement aim to improve your digital presence, whilst optimising your online platforms, allowing you to perform at your potential, in the bid to increase sales, conversions, and profits.

You can find more information about our services and some of the projects and work we have conducted - https://www.nm-ltd.co.uk/our-work

You can also contact us directly – enquiries@nm-ltd.co.uk

We look forward to hearing from you.

Our Services


Unlike similar digital agencies our view and focus on digital design allows us to create modern, and state-of-the-art design features that can truly create remarkable digital experiences that allow viewers to understand your business. We take great care when overseeing business and design features giving us the ability to consider and create unique product and service design concepts. Please view our digital design services below:

  • Product and Service Design

  • Omni-Channel Design

  • UI/ UX Design

  • Logo Design


To compete in the digital age, digital branding is key for every great name and brand. It is vital for business to create a strong and unique digital brand, with a foundation that separates them from the rest. As a full-service digital agency, we understand branding is far greater than how an individual’s colours look, but the impression and empowerment left after every interaction. Please view our digital branding services below:

  • Brand Creation

  • Brand Research

  • Visual Brand Identity

  • Brand Taglines

Web Design

As a digital agency we concentrate effort and expertise into creating unique and bespoke website platform, user interfaces and web designs that truly focus on creating modern and dynamic web designs and websites. We primarily focus on researching into our client’s real needs to really understand them thus allowing us to help and magnify our services.

The digital age requires efficient and fast solutions to modern issues, which is why we believe in creating high quality web, user and digital performances and experiences to ensure that customers and viewers have the best experience possible. Please view our digital web design services below:

  • Web Design

  • Website Strategy

  • Digital Platforms

  • App Design


Our focus on providing above all rather has allowed us to gain insightful experience and expertise that truly generates results. The digital strategy team looks to provide our clients with long-term success as opposed to quick and untrue results purely because we promote growth and development when achieving digital goals.

  • Digital Strategy

  • Tech Strategy

  • Road Mapping

  • Digital Policy


Competing and marketing online can be very easy if done correctly. Our digital marketing expertise allow us to help businesses market effectively and efficiently to open a gateway of opportunities that build real relationships, the engagement with customers and an increase in impression like never before.

To become a fierce online competitor, you must invest market and marketing resources fittingly. We offer proven services in digital marketing for novice and expert digital marketers, whether it’s using social media, digital advertisement or digital marketing. Please view our digital market services below:

  • Digital Marketing

  • SEM

  • SEO

  • Social Media Marketing