Website traffic is the measurement of the number of web users that visit a website. The visitors
are usually called ‘sessions. Sessions are usually used to measure how effective a website is at
attracting a certain audience.
There are several factors that determine a website's traffic. Both internal and external factors
play a huge role in the efficiency and effectiveness of a website. For example, it is important
to look into factors such as
It is important to look into factors such as how long a specific user was on a specific page or
throughout the whole site. For example, a large audience that only stays on the site for 10
seconds does not bring any value. Ultimately having traffic with what we call a low bounce rate
(the conversion of the amount of time spent on the website) will help paint a better picture of
The rate or percentage of converting users into paying customers. It is important to have a
well-structured online sales flow. Website traffic can be measured in a way that attracts the
right audience, which improves the conversion rate. Your website traffics conversion rate will
be determined by the effectiveness of selling a product or service.
The costs of production associated with your product or service. If your website traffic is
determined by paid traffic such as PPC or social media advertisement, then it’s important to
look into creating an average order value and customer lifetime value. This will help you access
if it is necessary to maintain this form of website traffic or look into improvement efforts.
We have been designing interfaces and various prototypes for security, product configuration, and developer
outputs since 2015.
No matter the platform or development tool you are using, good design, user experience and functionality is
essential for any successful digital interface.
The solutions we usually implement aim to improve your digital presence, whilst optimising your online
platforms, allowing you to perform at your potential, in the bid to increase sales, conversions, and profits.
You can find more information about our services and some of the projects and work we have conducted - https://www.nm-ltd.co.uk/our-work
You can also contact us directly – email@example.com
We look forward to hearing from you.