What makes a good website blog?

NM Development

There are a few and fundamentals which need to accomplish when achieving a great website blog. Essentially, you want to have a website that regularly creates great content. Content that is intuitive, easy to understand and ideally has a good customer conversion rate.

From our experience, many websites struggle with this because of maintenance and content creation, which derives from a lack of understanding and experience. However, we are going to change that with this article.

Our Top Tips To A good website blog

Our top tips will direct you in the direction to having your very own highly effective blog, which should help you get new visitors, whilst maintaining your current client community.

Creating a strategy for a website blog

Before starting any blog or website, we recommend you have a strong foundation. Create a well-constructed drafted plan which includes your customer, (where you have identified their persona) and your objectives.

This is important because it will help you answer questions such as “Who is your targeted customer”. If you are unable to answer such questions, your blog is limited in success.

The majority of web users are content consumers; therefore, they demand on-demand answers to their queries. We usually compare web users as hunters. They hunt high value and quality information, which if they do not get from your website, they will go elsewhere.

Being able to put yourself in your customer's shoes will help you create high value and quality information. We usually recommend providing comprehensive answers and samples of every question they could possibly have about your product or service.

Content is key for a good website blog

Now you have created a plan and a strategy to match that plan. It’s time to create high value and quality information. This is by far one of the most effective and organic ways a website can attract, maintain and convert website visitors.

Rules to content creation to avoid – they will cost you sales or conversions – make sure to correctly apply the appropriate grammar or vocabulary. You would not trust a website with a lot of typos or stale content, so why would your customers?

Aim to create content that is created in high quantity, but under no circumstances must you ignore quality. Create content that reflects who you are and what you believe in because, at the end of the day, that’s what is unique and sets you apart from everyone else.

Optimise your website blog

Search Engine Optimisation (SEO) is an exercise used to identify and increase the viewers and traffic towards a website. We will look into 3 of our techniques and methods that we use to improve website rankings on major search engines such as Google, Bing, Yahoo and more.

Now you have created your content, it’s time to optimise your websites blog and making it accessible to all search engines. The best website blogs – are ones that are accessible and can easily be found.

You can find out more:

Guide on onsite SEO
How can I improve my blog SEO

Do the appropriate tasks for your website blog

  • Make sure to undergo well-structured and appropriate research on your topic – in terms of keywords you want to be able to rank highly in search engines. For example, using Google AdWords will help you.

  • Try to optimise on the keywords you have picked throughout your content but keep it within reason and do not spam the content. Keep the users experience at mind. Furthermore, spammy content is penalised by major search engines and can result in web ranking demotion or removal.

  • It is important to add links to your content. These links are called backlinks, they act as a validator for search engines to determine if a site can be trusted. For example, the more links sent towards your site, the greater its credibility. Backlinks are a great way to push you up the search rankings, meaning your site will appear higher in a keyword search.

New and fresh content for your website blog

Search engines are programmed to show the latest and most valuable content because this provides their users with better user experience. For most websites if through news articles or blogs. We recommend you keep your m news articles or blogs fresh to help communicate and build with the audience.

If you are unable to do this or simplify do not have the time, we recommend outsourcing this task.

Navigation and user-ability for your website blog

Finally, having create a great user experience, by adding a highly effective navigation. Create one which operates of information structure – a structured format of displaying all content. Make sure to keep it simple and intuitive.

It is important to understand whether the person using it can actually use your website blog and with great ease and are they able to understand what they are viewing.

What Next?

We have been designing interfaces and various prototypes for security, product configuration, and developer outputs since 2015.

No matter the platform or development tool you are using, good design, user experience and functionality is essential for any successful digital interface.

The solutions we usually implement aim to improve your digital presence, whilst optimising your online platforms, allowing you to perform at your potential, in the bid to increase sales, conversions, and profits.

You can find more information about our services and some of the projects and work we have conducted - https://www.nm-ltd.co.uk/our-work

You can also contact us directly – enquiries@nm-ltd.co.uk

We look forward to hearing from you.

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