Why is User Experience so important?

NM Development

User experience (UX) is the overall experience of a person using a product or service, whether it be a website, computer application or going to your favourite store. We use it as a measurement of how easy and enjoyable it is to use.

We believe this is a crucial factor for any product or service, especially as online platforms and applications become more complex.

When approaching user experience, it’s important to view it as a process. This process is focused on the building up and consideration of how accessibility, utility, human factors and system performance.

UX is also another reason why you cannot just make a website. Research and planning must be undertaken to fully understand whether the person using it can actually use it with great ease and are they able to understand what they are viewing.

Factors of successful user experience are really important.

ResearchYour User Experience

Researching your viewer's persona will help you shape your website, product or service with them in mind. Doing so will allow you to develop a process that generates facts opposed to opinions, which should ultimately help you develop content and features that are truly desired.

Audience Specification For User Experience

For your users to have a great user experience, you must know who your audience is. With this information merge it with your goals, creating a business process that is appropriate for your customers’ persona.

Being able to answer questions such as who will most likely visit your site and once you figure this out, you will be on the path to providing good user experience.

Constant Remodelling Better User Experience

As technology improves and methods change so does user experience and expectations. Therefore, to keep up with the growth and rapid changes we recommend you consistently and persistently encourage the remodelling of your process. This can be in the form of internal or external research. Constantly remodelling, will allow you to keep up with the times, whilst building things that users want.

Simplicity Improves User Experience

Keep all features and website easy to use. Do not overcomplicate things, because this will more than likely create user errors, leading to frustrated users. From our experience, frustrated users tend to leave and go elsewhere. Do not overcomplicate things that do not need to be.

Navigation For User Experience

Having well-drafted navigation is one of the best ways to improve user experience. for example, creating a search bar within your navigation for full access to any feature or object on your website.

We recommend creating one which operates of information structure – a structured format of displaying all content. Make sure to keep it simple and intuitive.

What Next?

We have been designing interfaces and various prototypes for security, product configuration, and developer outputs since 2015.

No matter the platform or development tool you are using, good design, user experience and functionality is essential for any successful digital interface.

The solutions we usually implement aim to improve your digital presence, whilst optimising your online platforms, allowing you to perform at your potential, in the bid to increase sales, conversions, and profits.

You can find more information about our services and some of the projects and work we have conducted - https://www.nm-ltd.co.uk/our-work

You can also contact us directly – enquiries@nm-ltd.co.uk

We look forward to hearing from you.

Our Services


Unlike similar digital agencies our view and focus on digital design allows us to create modern, and state-of-the-art design features that can truly create remarkable digital experiences that allow viewers to understand your business. We take great care when overseeing business and design features giving us the ability to consider and create unique product and service design concepts. Please view our digital design services below:

  • Product and Service Design

  • Omni-Channel Design

  • UI/ UX Design

  • Logo Design


To compete in the digital age, digital branding is key for every great name and brand. It is vital for business to create a strong and unique digital brand, with a foundation that separates them from the rest. As a full-service digital agency, we understand branding is far greater than how an individual’s colours look, but the impression and empowerment left after every interaction. Please view our digital branding services below:

  • Brand Creation

  • Brand Research

  • Visual Brand Identity

  • Brand Taglines

Web Design

As a digital agency we concentrate effort and expertise into creating unique and bespoke website platform, user interfaces and web designs that truly focus on creating modern and dynamic web designs and websites. We primarily focus on researching into our client’s real needs to really understand them thus allowing us to help and magnify our services.

The digital age requires efficient and fast solutions to modern issues, which is why we believe in creating high quality web, user and digital performances and experiences to ensure that customers and viewers have the best experience possible. Please view our digital web design services below:

  • Web Design

  • Website Strategy

  • Digital Platforms

  • App Design


Our focus on providing above all rather has allowed us to gain insightful experience and expertise that truly generates results. The digital strategy team looks to provide our clients with long-term success as opposed to quick and untrue results purely because we promote growth and development when achieving digital goals.

  • Digital Strategy

  • Tech Strategy

  • Road Mapping

  • Digital Policy


Competing and marketing online can be very easy if done correctly. Our digital marketing expertise allow us to help businesses market effectively and efficiently to open a gateway of opportunities that build real relationships, the engagement with customers and an increase in impression like never before.

To become a fierce online competitor, you must invest market and marketing resources fittingly. We offer proven services in digital marketing for novice and expert digital marketers, whether it’s using social media, digital advertisement or digital marketing. Please view our digital market services below:

  • Digital Marketing

  • SEM

  • SEO

  • Social Media Marketing